Static licked around Julie’s fingers as her hand pressed against the television screen. Desperate for life change, her response to the evangelist signaled a sincere desire to try this Jesus thing out. “If you want true happiness, friend, won’t you just put your hand on mine and repeat these words,” he invited. “Jesus, I believe that you died for me and rose again. I accept you into my life. Amen. {dramatic pause} Friend, if you said that prayer with me, you are saved. Believe it and begin to see real happiness in your life.” Julie wanted to be happy again.

Right before our eyes, what passes as “the gospel” in America’s pulpits is in reality the good news of life enhancement. Increasingly, grand promises are made that appeal to man’s insatiable desire for self-gratification. Billboards, neon church signs, and flashy websites proudly tout sermons like “Spice-up Your Sex Life!”, “Get Out of Debt”, and “How to Deal With Difficult People.” A word of advice… grab an airplane sickness bag or learn to enjoy the sickening sweet taste of the modern gospel as we look at a few case studies from across America.
First up is The Revolution Church of Canton, Georgia. Pastor Gary Lamb’s current attempt to be relevant is a sermon series called “All In”. It is a not-so-cute play on the Texas Hold’em ultimate bluff of all or nothing. In the first sermon, “What To Do When Life Deals You A Bad Hand,” Pastor Lamb challenged the congregation to invite their friends because “it’s a party every week” at Revolution. Instead of simply preaching God’s Word, the time set aside for equipping the Church has been usurped by a gambling metaphor! In fact, on September 26th, the series concluded with a Church-wide Texas Hold’em Tournament at the nearby Jocks and Jills Bar. At least they had the restraint to not host the event in the sanctuary!
According to Pastor Lamb’s blog, on any given Sunday, other church planters sit in on his services to see how it’s done. Save the gas. Here is the winning formula for pre-mega church pastors: Step one, appeal to man’s flesh by transforming the pulpit and platform into a physical example of the primary illustration. Go all out and dress the part. If it’s Texas Hold’em dress like a dealer! Step two, generate buzz for the new series by shooting a video on location. A casino will do. Be sure to hand out customized playing cards with the Church’s logo on it as well. Step three, draw applications that key in on segmented portions of the series theme. Perhaps each card suit represents different types of people. Finally, step four, keep all those “Bible Thumpers” at bay by quoting a verse. “If I be lifted up, I will draw [all types of people cards] to myself!”
Next, meet Pastor Cole Phillips, and his Connection Church over in Kyle, Texas. Pastor Cole is a church planting coach with Purpose Driven Planting (PDP). The goal of PDP is to “guide other church leaders to start healthy, thriving churches.” Apparently his current idea of a “healthy” church is to abandon Scriptural authority and devote four Sundays this last September to overcoming obstacles in a bad employment situation. The sermon series entitled “The Office: Work Doesn’t Have to Suck” promises to help listeners identify their perfect job, deal with crummy co-workers, show their faith at work, and be successful on the job. What a promise! Who would not want a piece of that?
The underlying principles behind the slick efforts of pastors like this are twofold. First, the purpose of the weekly gathering of saints is primarily evangelism. The thought is that if we make our services attractive to the world they will come and eventually meet Jesus. At best this is a bait and switch tactic and at worst they are never truly confronted with the barbs of the Gospel and receive false assurance of salvation. Second, the more people that come to church the more successful it is. Somewhere along the line validation for a successful ministry has drifted from the fidelity of the message to a head count.
The final example comes from Pastor Gene Wolfenbarger’s The Gathering Church of Sevierville, TN. He stunned his congregation last week by mailing out fifty thousand flyers inviting the community to come hear him preach a sermon series called “Red Hot Sex!” He said in a CNN interview that “The bottom line is that if I had put ‘Holiness’ here or I put ‘Have a Good Marriage,’ no one would have showed up.” There is no doubt that “sex” as a marketing ploy works. Sex does sell. It is the ultimate appeal to man’s flesh and as a means to pew stuffing, it is clearly on the table. Check out the sermon titles in this four week series: “Sex! What Makes It Red Hot”; “A Crowded Bed”; “Relighting the Fire”; and “Honey, I Don’t Have a Headache”.
Like Pastor Wolfenbarger, more and more pastors are buying into church growth models that de-emphasize the Gospel barbs of God’s wrath, eternal conscious torture and repentance in favor of self-improvement. The what-do-I-get-out-of-the-deal life enhancement gospel is proudly offered on the altar of relevancy Sunday after Sunday.
Isn’t this precisely what the Apostle Paul warned us would happen in his second letter to Timothy? “For the time is coming when people will not endure sound teaching, but having itching ears they will accumulate for themselves teachers to suit their own passions, and will turn away from listening to the truth and wander off into myths.” (2 Timothy 4:3-4 ESV)